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by Apple, the 5C is certainly more colorful than any other Apple phone, perhaps even more colorful than any iPod. Instead of the metallic finishes that usually adorn Apple products, the 5C's color scheme looks like it was designed by either a candy manufacturer or an elementary school art class.
However, Apple emphasizes that though it looks playful, it is still a phone equal in power and performance to the iPhone 5. Phil Schiller, Apple's VP of marketing, said that the company also hasn't skimped on its structure, saying that the 5C is reinforced with steel. "You are going to be blown away by how rigid and great it feels in your hand," said Schiller.
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